Ticketing Intelligence

AI Ticketing

Control every market. Maximize every dollar.

Automatically execute real-time, granular price changes with guardrails you define, while maintaining full control of ticket pricing across primary and secondary markets.
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Trusted by leaders in sports and live entertainment

250M

Annual Price Changes

15%

Average Revenue Improvement

15x

Average Return on Investment
The Challenge

Pricing is moving. Your price list isn’t.

Demand shifts by opponent, timing, performance, weather, and market behavior. When pricing can’t adapt in real time, revenue teams are forced to choose between slow manual updates or blunt changes that don’t reflect true demand.
  • Static price lists can’t keep up with real demand.
  • Manual repricing doesn’t scale across inventory and time.
  • Over-correcting erodes trust; under-correcting leaves revenue behind.
  • Without clear guardrails, pricing becomes a risk instead of a lever.
Pricing is moving. Your price list isn’t.

Real-time price discovery

The AI Ticketing ingests live demand and inventory signals and continuously applies adjustments to maximize yield. Teams can run fully automated or operate with approvals. Built for primary + secondary strategy.
Inventory velocity

How quickly seats are moving by section and price band.

Time to event

Demand curves change as the clock runs down.

Market conditions

Competitive context and comparable event behavior.

Seat + section performance

Micro-patterns that reveal where demand is strongest.

Historical patterns

True demand behavior across similar games and windows.

Guardrails

Floors, ceilings, and thresholds that keep pricing aligned to policy.

Real-time price discovery
Primary + Secondary control

Own the market

The AI Ticketing helps teams manage pricing as a strategy across primary and secondary, so fans see fair value, brokers lose leverage, and organizations retain revenue and data.

Primary market control

Price discovery and optimization across on-sale windows, sections, and demand states—with guardrails that keep policy and fan trust intact.

  • Optimize your on-sale curve without over-correcting
  • Protect fan trust with pricing guardrails and policy controls
  • Align pricing to inventory goals by section and time window

Secondary market control

Distribute a controlled portion of inventory on secondary marketplaces at fair-market pricing to reduce scalper spread, protect the fan experience, and keep value in-house.

  • Strategically release controlled inventory on secondary marketplaces
  • Capture revenue and customer data that would otherwise go to brokers
  • Maintain brand consistency and fair-market pricing for fans
Our process

Our process

Dynamic pricing is common. Continuous, real-time price execution sets WMT apart.

Explore solutions
01.

Strategize

Define pricing philosophy, guardrails, revenue goals, and automation levels by event, section, and market.

02.

Model

Build a custom AI pricing model using your historical performance, live market data, and proprietary demand signals.

03.

Distribute

List and manage inventory simultaneously across primary and selected secondary marketplaces.

04.

Optimize

Continuously score demand and execute thousands of real-time price changes automatically.

05.

Report

Track lift, projections, and performance by game, section, and season with full transparency.

Why it matters

49.4% of Gen Z has admitted to skipping live events entirely because of inflated costs*. If you don’t control pricing, you’re not just losing sales, you’re losing loyalty.

19.4%
See how Stanford took control of primary and secondary with dynamic pricing driving 19.4% of total ticket revenueCheck out the case study
Why it matters

What revenue teams gain

Pricing becomes a reliable growth lever, not a weekly fire drill. The engine helps teams respond to demand with confidence and consistency.
Higher yield

Capture demand when it’s real and avoid leaving value behind across high-intent windows.

Smarter sell-through

Price to move the right inventory at the right time without blunt discounting.

Protect fan trust

Guardrails keep pricing aligned with policy so changes feel fair and consistent.

Clear performance

Measure projections, sell-through, and variance versus baseline with transparent dashboards and reporting.

What revenue teams gain

Fits your ticketing ecosystem

Connect pricing intelligence to the systems your revenue team already relies on. Vendor-agnostic by design, built for modern stacks.
Fits your ticketing ecosystem

Proven by teams and events at scale

Trusted by organizations that demand reliability, scale, and measurable business outcomes.

See AI Ticketing in action

Walk through a real pricing scenario, your preferred guardrails, and how we measure lift.

Talk to an ExpertRequest a Demo
TOASTY!