Stanford Athletics Uncovers Hidden Revenue with WMT + vivenu

For years, Stanford Athletics’ ticket pricing was constrained by static systems that couldn’t keep pace with real-time demand — limiting revenue and control over pricing and distribution.

To solve this, Stanford Athletics’ primary ticketing provider, vivenu, partnered with WMT to bring the best of both worlds: a modern, flexible ticketing platform combined with an AI-driven pricing and distribution engine.

This integration delivered:

• Dynamic micro-pricing down to the row level, ensuring every seat reflects real-time demand
• Automated, intelligent adjustments, eliminating manual price updates
• Granular control over distribution, managing inventory across primary and secondary markets
• Near real-time data via vivenu APIs, enabling faster, smarter pricing decisions

The result? A fundamentally new way to manage ticketing — faster, smarter, and more profitable.

See how WMT and vivenu helped Stanford Athletics uncover hidden revenue.

👉 Download the full case study here.