Fan Intelligence & CDP

Fan Intel

A 360-degree view of every fan. The power to act on it.

A 360° fan intelligence layer unifying data and engagement signals to predict intent, segment audiences, activate personalization, and drive revenue.
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Problem

Fan data is fragmented. The full picture is missing.

When ticketing, web, mobile, CRM, email, and commerce live across disconnected systems, you lose visibility into who your fans are and how they engage. Data becomes siloed, incomplete, and often owned by third parties, limiting personalization, monetization, and growth.
Fan data is fragmented. The full picture is missing.
Solution

Built to understand fans—and act on it

Fan Intel connects identity, engagement, and key data sources into a fan profile teams can trust, then turns that understanding into personalized action across every channel.
A living, 360° fan profile

Unify identity, engagement, and key data sources into a continuously evolving, trusted view of every fan.

Richer signals than transactions

Capture content consumed, time spent, interests followed, and intent across owned web and mobile experiences—signals traditional CDPs never see.

Real-time, dynamic segmentation

Fan profiles update as engagement happens, so segments reflect what fans care about now, not weeks later.

Earlier insight

Understand interest and intent before transactions happen, powered by AI-driven insights built for sports and live entertainment.

From individual fans to the full picture

Zoom from a single fan profile to a 10,000‑foot view of your entire fanbase, without losing accuracy or context.

Built to understand fans—and act on it

The WMT advantage

Most platforms stop at dashboards and predictive analytics. WMT goes further. By owning identity and the fan-facing experience, Fan Intel not only reveals who your fans are and what they’re likely to do next—it powers the personalized experiences, content, and campaigns that actually make it happen, in real time.
The WMT advantage

Proven by teams and events at scale

Trusted by organizations that demand reliability, scale, and measurable business outcomes.

Horizontal CDPs

Analyze what already happened

  • Rely primarily on imported data
  • Focus on transactions and CRM records
  • Sit downstream from fan experiences
  • Require handoffs to activate insights

WMT Fan Intel

Richer insights into what has happened + shapes what happens next

  • Captures engagement directly from owned experiences
  • Builds profiles from behavior, interests, and intent
  • Lives inside web and mobile fan journeys
  • Activates personalization instantly where fans engage

Small gains compound into real revenue

The biggest opportunity isn’t selling more to the same fans. It’s identifying and understanding fans you can’t currently reach. Identifying and activating just 1% more of your audience can unlock hundreds of thousands in incremental revenue through more relevant offers, experiences, and sponsorship activation.
Tickets + upgrades

Target high-intent fans earlier with smarter offers.

Merch + experiences

Make engagement shoppable with personalized moments.

Real-time, dynamic segmentation

Deliver measurable segments and activations partners can see.

Small gains compound into real revenue

Built to work with your existing tech stack

WMT integrates with 100+ systems across ticketing, CRM, payments, content, and data, so you can modernize the fan experience without disrupting your current operations.

The personalization engine

Once identity is unified, pairing FanID with WMT Fan Experience and Fan Intelligence unlocks exponentially more personalization, insight, and revenue across the fan lifecycle.

Explore FanID

Explore FanID

Unify identity and login across every owned touchpoint.

View FanID
Explore Fan Experience

Explore Fan Experience

Power the owned web and mobile experiences where FanID lives and where engagement is personalized, activated, and monetized.

WebsitesMobile appsLive Events apps

See the sports mobile app in action

Explore how WMT powers official mobile apps for professional teams, college athletics, and major sporting events.

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TOASTY!