The Six AI Engine
The intelligence behind every fan moment. The Six quietly learns how fans engage, what your organization publishes, and how your business operates — then helps teams deliver better experiences, faster decisions, and smarter outcomes across the WMT Platform.
The foundation behind intelligent experiences
AI is only powerful when it sits on the right foundation.
WMT prepares organizations for an AI-first future by connecting systems, structuring data, and creating the infrastructure required for reliable automation, personalization, and insight.
When the foundation is right, AI becomes practical — not experimental.
It becomes scalable, trustworthy, and embedded into the daily workflows of your organization.
Embedded across the platform
The Six is built directly into WMT products, allowing AI to support real workflows and real fan moments.
Because it lives inside the platforms your teams and fans already use, intelligence becomes part of everyday operations rather than a separate tool.
Knows your organization
The Six learns from your organization’s content, data, and digital activity.
Over time it understands how your brand communicates, how your fans engage, and how your teams operate — allowing the assistance it provides to match your voice, priorities, and environment.
Works with your stack
The Six is designed to work alongside the broader technology ecosystem organizations rely on.
Whether integrating with ticketing systems, data platforms, CRM tools, or emerging AI partners, it enables intelligence to flow safely and consistently across your digital infrastructure.
Governed by design
AI must operate within the realities of sports and entertainment organizations.
The Six respects permissions, approvals, brand standards, and governance frameworks — ensuring that automation never compromises control, compliance, or organizational oversight.
The Six Fan Assistant
Fan-Facing Experiences
The Fan Assistant brings conversational AI directly into the fan experience.
Embedded within your digital platforms — including mobile apps and websites — it allows fans to simply ask questions and receive instant, accurate answers based on live content, schedules, policies, and integrations.
Instead of navigating menus, searching for pages, or leaving the app, fans can interact naturally and get the information they need immediately.
This makes it easier for fans to find game details, explore content, purchase tickets, and understand event logistics — all within a single conversational interface. Over time, the assistant learns from fan behavior and organizational data, allowing it to provide more relevant responses and surface the experiences fans care about most.
By turning questions into interactions, the Fan Assistant creates a faster, more intuitive way for fans to engage with the organization.
The Six CMS Assistant
Inside Astra CMS
The CMS Assistant helps digital teams publish faster by accelerating the early stages of content creation.
Instead of starting from a blank page, editors can generate structured page layouts, content frameworks, and initial drafts in minutes. The assistant understands the structure of Astra CMS, including templates, modules, and publishing workflows, allowing it to produce content that fits seamlessly within your platform.
This dramatically reduces the time required to build articles, landing pages, or campaign content — especially during busy game days or major announcements. Importantly, the CMS Assistant does not replace editorial judgment. It removes repetitive setup work so teams can focus on storytelling, creativity, and fan engagement.
The result is faster publishing, higher content output, and more time spent on the creative work that fans care about.
The Six Support Assistant
Support + Operations
The Support Assistant acts as an always-available expert on the WMT platform.Trained on Astra CMS and the broader WMT ecosystem, it helps teams navigate the platform confidently by answering questions instantly and guiding users through workflows step by step.Instead of searching documentation or waiting for support responses, staff can ask the assistant how to perform tasks, troubleshoot issues, or understand platform functionality.
This dramatically reduces friction for both new and experienced users. Whether teams are updating content, configuring modules, or managing digital experiences, the Support Assistant keeps work moving smoothly and reduces the operational burden on internal teams.
By keeping teams confident and productive, the Support Assistant helps organizations move faster without increasing operational complexity.
