Festivals & Cultural Events
A connected mobile experience platform built for live events at scale
WMT transforms your digital fan experience into a connected revenue engine, sponsor platform, and fan intelligence system, built for festivals, tours, and live events at scale.
2,000+
Events Powered
2.3M+
Fans Engaged Annually
90M+
In-app Sponsor Exposures
The challenge in music & entertainment
- Fans are anonymous across events and years
- Ticketing, merch, VIP, and sponsor data live in separate systems
- Sponsorship value is hard to measure or prove
- Revenue opportunities exist across the journey but aren’t connected
- Event teams need to scale fast without adding operational complexity
Events don’t need more tools. They need one experience that connects everything fans do — and turns it into measurable value.
The WMT platform for music & entertainment
WMT connects identity, ticketing, sponsorship, commerce, and on-site engagement into one mobile-first platform designed for live event environments.
Every interaction feeds a shared intelligence layer, enabling smarter activation, stronger sponsorship value, and higher revenue per attendee.
Fan experience that connect every revenue moment
The fan experience isn’t just an app or a schedule. It’s the digital layer that connects everything fans do.
Through WMT’s platform, organizers can deliver:
- Ticket access, upgrades, and VIP experiences in one place
- Food, beverage, and merchandise interactions tied to real fan profiles
- Geo-aware moments that trigger content, offers, or sponsor activations on site
- Interactive sponsor experiences embedded directly into fan journeys
- Personalized messaging and engagement across the entire event lifecycle
Instead of separate touchpoints, the experience becomes one connected system, capturing data, increasing spend, and creating measurable sponsor value.
Turn events into long-term audience relationships
Fan Identity
Capture first-party fan identity across events and interactions — not just ticket buyers.
Fan Intelligence
Understand behavior, predict interest, and activate personalized engagement across campaigns, sponsors, and future events.
Ticketing Intelligence
Optimize pricing and distribution across primary and secondary markets to maximize revenue while maintaining fan trust.
Strategic Services
Extend your team with experts in digital growth, data strategy, and content execution to continuously improve performance.
Built for sponsor-funded digital growth
For many entertainment brands, the digital platform isn’t just operational, it’s a sponsorship opportunity.
WMT helps organizers:
- Create premium digital inventory sponsors value
- Deliver activations tied to real fan engagement
- Provide verified data and reporting sponsors trust
- Turn sponsorship into a measurable, scalable revenue stream
This transforms the platform into a growth engine.
Proven at scale
- Massive traffic spikes during on-sales and live moments
- Multi-event portfolios and touring productions
- Millions of mobile and ticketing interactions
- Mission-critical uptime when fans rely on it most
From local festivals to global residencies, WMT is built for live event pressure.
Trusted by leading festivals and entertainment brands
Summerfest’s approach reinforces something we see across WMT Digital. Great fan experiences start with understanding your audience deeply. The right digital tools amplify those moments and extend them.
