Fan Identity & SSO
One login. Every fan. Everywhere.
One identity across every experience, powering seamless access for fans and true first-party ownership for your organization.
Problem
Too many logins. Frustrated fans. Lost data.
When identity and logins are fragmented across ticketing, apps, and platforms, fans disengage and organizations lose ownership, engagement, visibility, and the ability to personalize, monetize effectively.
Solution
One fan. One identity. Everywhere.
FanID creates a single, trusted fan identity across every owned experience, capturing who fans are and how they engage over time.
- Single sign-on across owned touchpoints
- Persistent identity tied to engagement and preferences
- Frictionless access that increases registration and return visits
- First-party identity data you control
What fans experience
One account across your experiences, with perks and access that feel consistent and easy.
- Sign in once and stay signed in
- Faster access to tickets, content, and experiences
- Perks, memberships, and benefits in one place
- Clear control over preferences and privacy
What organizations gain
The identity layer that connects experiences, engagement, and transactions—creating the foundation for personalization, sponsor activation, and long-term fan value.
Ownership
First-party fan identity you control, independent of vendors
Personalization engine
Identity that enables experiences, content, and offers to adapt to each fan
Sponsor activation
Verified, addressable audiences for targeted campaigns and measurable impact
360° fan foundation
Persistent identity that connects behavior across web, mobile, and ticketing
Identity that moves with you
FanID is designed to sit above changing systems. Fans keep the same login even as ticketing providers, platforms, or partners change behind the scenes.
Ticketing identity
Link to Ticketmaster, SeatGeek, AXS, Tickets.com
League and campus IDs
Support league SSO and student identity systems
Bring your own SSO
Connect your existing identity provider
Future-proof
Switch systems without breaking the fan experience
FanID is the foundation. The platform compounds.
Once identity is unified, pairing FanID with WMT Fan Experience and Fan Intelligence unlocks exponentially more personalization, insight, and revenue across the fan lifecycle.
Explore Fan Experience
Power the owned web and mobile experiences where FanID lives and where engagement is personalized, activated, and monetized.
Explore Fan Intelligence
Turn identity and engagement into actionable segments, insights, and activation across channels.
