Fan Experience and Engagement

Live Events Mobile Apps

The official mobile platform for live events and entertainment

Formerly
Proven across the world’s most demanding live events to power immersive, on-site experiences that drive engagement, commerce, and sponsor value.
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Proven for live moments at any scale

From marquee festivals drawing hundreds of thousands of attendees to local fairs and community events, WMT powers reliable, revenue-driving mobile experiences wherever fans gather.

2,000+

Events Powered

2.3M+

Fans Engaged Annually

90M+

In-app Sponsor Exposures

Fans expect a mobile-first experience

Whether you’re a massive festival or a local event, attendees expect a mobile experience. A great event app becomes the always-on companion for attendees, helping them plan, navigate, engage. Organizers gain a direct, owned channel to drive engagement, revenue, and sponsor value. The question is no longer whether you need an app, but whether your app actually performs.
Fans expect a mobile-first experience

Summerfest in action

See how Milwaukee World Festival uses its mobile app to drive early adoption, on-site engagement, and sponsor value across one of the largest festivals in North America.
Summerfest in action

What powers the experience

Live events demand a different kind of mobile experience. WMT is purpose-built for event-based engagement where timing, clarity, and creativity matter most.
On-site navigation & schedules

Guide fans through stages, schedules, maps, and updates in real time so they never miss what matters.

Real-time communication

Push notifications and alerts for key moments, changes, safety updates, and timely offers.

Tickets, upgrades & VIP access in app

Enable ticket access, upgrades, and VIP experiences directly inside the app, removing friction at the moment of intent.

Location-aware experiences

Use presence and geofencing to deliver timely content, offers, and sponsor activations based on where fans are on site.

Mobile ordering

Drive on-site spend with in-app F&B ordering, pickup, and merchandise purchases when fans are already engaged.

Creative sponsor activation

Deliver sponsor experiences that feel native, interactive, and measurable during the event.

What powers the experience

Integrates with your event ecosystem

Connect ticketing, payments, mapping, and content tools into one seamless mobile experience for fans on site.
Integrates with your event ecosystem

Designed for every type of live experience

One mobile platform, adapted for the unique demands of different live event environments.
Designed for every type of live experience
Festivals & Events
Music, art, film, cultural, food & wine festivals, and community fairs with complex schedules and on-site needs.
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Venues
Arenas, amphitheaters, and performing arts centers hosting diverse programming year-round.
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Sporting events
Tournaments, races, and standalone sports events with high-density attendance and live updates.
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What fans experience in the moments that matter

The official app becomes the central hub for the entire experience, helping fans plan ahead, stay engaged on site, and participate in the moments that matter.
  • Discover lineups, speakers, and programming
  • Build a personalized schedule and get reminders
  • Navigate venues with interactive maps
  • Access tickets, VIP upgrades, and reserve experiences
  • Order food, drinks, and merchandise
  • Engage with sponsors through games and interactive moments
What fans experience in the moments that matter

How events maximize value

When engagement, commerce, and sponsorship live in one place, events unlock more value from every attendee.
Capture rich fan data

Capture zero- and first-party data directly within the app to identify and better understand your fans.

Higher on-site spend

Increase food, beverage, merchandise, and upgrade revenue during the event.

Stronger sponsor performance

Deliver premium activations tied to real fan engagement.

Clear, confident communication

Instantly share updates around weather, schedules, safety, and crowd flow.

Operational confidence

A platform that performs when thousands of fans rely on it at once.

How events maximize value

What event teams are saying

Trusted by organizations that demand reliability, scale, and measurable business outcomes.

Stronger when connected

Mobile engagement is powerful on its own, but when paired with the rest of the WMT Platform, it becomes exponentially more valuable. Drive deeper personalization, smarter offers, and measurable revenue impact across every channel.

FanID

FanID

Unify login and capture first-party identity across owned experiences.

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WMT Fan Intel

WMT Fan Intel

Turn engagement into segmentation, insights, and activation.

Explore Fan Intel
AI Ticketing

AI Ticketing

Optimize ticket pricing using real-time demand modeling and market dynamics.

Explore AI Ticketing

See the live events app in action

Explore how WMT powers live events mobile apps that balance structure, flexibility, and performance.

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TOASTY!