BYU Cougars
Client
Brigham Young UniversityDate
2023 - PresentServices
Official Athletic Site, Mobile App & Marketing
About the Partner
The BYU Cougars are the intercollegiate athletic teams that represent Brigham Young University (BYU), located in Provo, Utah. BYU fields 21 National Collegiate Athletic Association (NCAA) varsity athletic teams
Visit website
“Grateful for WMT and their partnership with the launch of the newly designed BYUCougars.com and mobile app. In this algorithmic world, we're passionate about having owned and operated platforms to provide our fans with all our content in one place that we control and monetize—these enhancements do just that!”
BYU is among the most unique universities in the world and has a fierce independent spirit that they wanted to convey in BYUCougars.com.
Building off a picturesque color palate and campus landscape, BYU and WMT leaned into the unique characteristics of the Provo based campus throughout the design phase.
The finished product screams "BYU" at every turn and grabs their fans' attention with story-based multimedia content at every turn.
WMT and BYU are an ideal pairing. BYU values uniqueness and WMT's creative team loves to create new, 1-of-1 platforms. We're fortunate to be deeply engrained in the powerful, international BYU brand.
WMT transitioned BYUCougars.com form internal resources, while also bringing over and integrating BYU's statistical archive, which is the most in-depth and detailed digital archive in college sports.
Mobile App Design
Sports fans have always expected their content quickly and, now, they also want it to be customized to their interests. BYU's native mobile app delivers on both of the expectations and adds intuitive features that allow BYU to push the most important messages.
Initial Results
BYU launched their new partnership with WMT during a momentous year for the athletic department as they joined the Power 5 and Big 12 Conference.
BYU is a legendary brand that is experiencing growth in all areas, including their digital platforms.
BYU had a fragmented audience in multiple mobile apps before engaging WMT to bring those audiences together. Growth and closer engagement have been immediate benefits for the Cougars.