WMT Digital Launches Sports Fan Intelligence Platform Built to Turn Audience Data Into Revenue
Launching through an early access program with Brigham Young University (BYU), Texas A&M, and San Diego State, WMT Fan Intelligence helps sports and live event organizations transform fan data into more actionable audience intelligence, personalized engagement, and measurable revenue opportunities.
Launching through an early access program with Brigham Young University (BYU), Texas A&M, and San Diego State, WMT Fan Intelligence helps sports and live event organizations transform fan data into more actionable audience intelligence, personalized engagement, and measurable revenue opportunities.
Miami, FL — June 4, 2026 — WMT Digital today announced the launch of WMT Fan Intelligence, a platform designed to help sports and entertainment organizations unify fan data and turn audience insights into more personalized engagement, stronger retention, and revenue growth across ticketing, fundraising, merchandise, mobile, and digital experiences.
The platform is launching through an early access program with the athletics departments at BYU, Texas A&M, and San Diego State, which are helping shape product development and roadmap priorities as WMT expands availability across collegiate athletics, professional sports, entertainment, and live event organizations.
Built specifically for the complexity of modern fan ecosystems, WMT Fan Intelligence is designed to help organizations connect fragmented audience data, create unified fan profiles, and better understand the behaviors that drive engagement, loyalty, and revenue.
Unlike general-purpose customer data platforms (CDPs), WMT Fan Intelligence is designed specifically for the real-time nature of sports and live events, where fan behavior, loyalty, and purchase intent can shift rapidly around live moments, content, and team performance. The platform is built to help organizations identify high-value audiences, better understand fan journeys, and turn audience intelligence into more effective engagement and revenue strategies.
“Organizations don’t have a data problem. They have a visibility problem,” said Antony Martin, Chief Technology Officer at WMT. “Most platforms explain what already happened, but WMT is designed to help organizations understand why fans behave the way they do, predict what they’re likely to do next, and turn that intelligence into personalized experiences and campaigns that drive revenue in real time. The industry is moving beyond static CDP models toward real-time fan intelligence that can continuously learn, predict and activate.”
"BYU, Texas A&M, and San Diego State represent the next generation of organizations thinking differently about fan engagement and audience growth," said Andres Focil, CEO and Founder of WMT. "As early collaborators, they're helping shape a platform designed around the real-world needs of modern sports organizations and the future of how fandom evolves."
"Foundational data sources like ticketing and donor data have been the bedrock for understanding fans across college athletics for a long time,” said Tyson Hutchins, Senior Associate Athletic Director, Creative Strategy at BYU Athletics. “But our fans are so much more than their giving level and what tickets they purchase; they're who they follow, what they watch, the moments they show up for, the content they share. By partnering with WMT on Fan Intelligence, our goal is to bring all of that together and activate it across every platform and surface we touch. Today in college athletics, it's never been more critical to have a comprehensive understanding of your fans. At BYU, we know to be excellent for years to come we need to unify and act on the full picture of Cougar Nation — in retention, in fundraising, in NIL, in everything. That's the vision we're building toward."
"Understanding what fans do is important, but understanding why they do it, and anticipating what comes next, is where the real opportunity exists,” said Ayo Taylor-Dixon, Deputy AD Strategic Communications & Brand Advancement at San Diego State Athletics. “As a Fan Intelligence early access partner, San Diego State is excited to help shape how connected fan data can be used to better understand fan motivations, identify future engagement opportunities, and create more meaningful connections with the Aztec community. The ability to move beyond simply reporting on past behavior and gain a clearer understanding of what fans may value tomorrow has the potential to be transformative for college athletics. We’re excited to explore how these insights can help us better serve our fans and make more informed decisions about the experiences we create."
"Today's fans expect the same level of relevance and personalization from college athletics that they receive from the brands and platforms they interact with every day,” said Taylor McGillis, Executive Senior Associate AD / External Relations & Revenue Generation at Texas A&M Athletics. “Meeting those expectations requires a deeper understanding of what fans value, how they engage, and what drives long-term loyalty. At Texas A&M, we're focused on creating more meaningful and connected experiences for the 12th Man. We're excited to collaborate with WMT as a Fan Intelligence Early Access partner, helping shape the future of audience intelligence and its role in creating deeper, more meaningful fan relationships."
As organizations place greater emphasis on first-party audience ownership, WMT Fan Intelligence is built to support audience segmentation, retention initiatives, sponsorship activation, merchandise conversion, fundraising engagement, and long-term fan loyalty strategies. By combining customer data with first-party behavioral intelligence captured across web and mobile experiences, including content preferences, navigation patterns, dwell time, clicks, and app activity, WMT enables organizations to build a more complete understanding of audience behavior and engagement patterns.
WMT Fan Intelligence is launching through a phased early access program focused initially on ticketing and merchandise data, foundational audience profiles, and fan identity resolution capabilities. Additional audience intelligence, segmentation, activation, and broader data integrations are expected to expand throughout the program ahead of broader availability planned for Q3 2026.
About WMT
WMT Digital is a fan experience and intelligence technology company that helps sports, live events, and entertainment organizations drive digital engagement and maximize revenue. By connecting ticketing, fan data, and digital platforms into a unified ecosystem, WMT enables organizations to better understand their audiences and act on real-time demand signals.
