WMT and the Big 12 Conference Launch Mobile App on the WMT Platform
WMT and the Big 12 Conference have officially launched the Big 12 Conference mobile app.
The new app delivers a modern, personalized fan experience, uniting Big 12 fans, teams, and content in one dynamic destination.
“The Big 12 app is about bringing fans closer to the Big 12 Conference and its member institutions than ever before. This partnership with WMT will deliver a custom experience for fans to follow their favorite teams, watch highlights, access team content, and utilize as a ticket destination at the Conference’s championships and tournaments.”
A Next-Generation Fan Experience
Developed in collaboration with WMT, the Big 12 app combines cutting-edge technology with the tradition and passion of Big 12 athletics. Fans can personalize their experience by selecting their favorite teams to receive tailored highlights and video content from Big 12 Studios directly in the app.
Coming soon, the app will also integrate Big 12 Radio, the Conference’s dedicated 24/7 station on TuneIn, bringing live audio and storytelling directly to fans’ fingertips.
“We’re honored to partner with the Big 12 to launch a next-generation app that truly redefines the fan experience,” said Andres Focil, CEO of WMT. “This app is not just about access—it’s about connection, personalization, and creating gameday moments fans can’t get anywhere else.”
Built for Engagement and Access
The app serves as the official home for Big 12 gameday and ticketing, offering in-stadium offers and seamless integrations with SeatGeek and AXS for Big 12 Championship purchases.
From content and commerce to live experiences, the app reflects WMT’s commitment to delivering platforms that put fans—and the organizations that serve them—in full control of the digital experience.
The official Big 12 Conference app is available now on iOS and Android.
Read the official Big 12 press release here.