This Is A Celebration of Women’s Basketball & Those That Support It

Why It Matters:

• The traditional web traffic drivers in football and men’s basketball were kicked to the curb by the biggest story in sports - the Women’s Final Four.
• The new standard for web traffic at each institution is women’s basketball. That is awesome!

These institutions filled the gap for a sport that doesn’t doesn't have enough online coverage by delivering thoroughly planned and strategic, custom storytelling. They owned the moment!

GEAUX Tigers: This note from LSU’s Kevin Cassidy will speak for itself. “Yesterday was the single most web traffic that we've had on LSUsports.net dating back (at least) 10 years. It was nearly double the amount of web traffic that we had when we won the football national championship in 2019…”

LSU smashed its previous single day user record by over 200,000 and set a new single day page views record with over 1.2 million.

The Caitlin Clark Effect: The Iowa Hawkeyes dethroned their previous single day user record on Friday (national semifinals), by over 140,000. It took less than two days to set a new single day user standard as HawkeyeSports.com saw over 300,000 users visit the site on Championship Sunday, including 2.6 million page views, 1.7 million more than the previous record.

Caitlin Clark’s bio alone received nearly 600,000 pageviews from Friday to Sunday. Incredible numbers and certainly a play in future NIL conversations, as noted here.

South Carolina: Although the dream season fell short, the Gamecocks set a new bar for daily users and pageviews on Friday of the Final Four. Daily users were up over 50,000 and pageviews over 236,000.

These numbers dwarfed the traffic South Carolina saw the day it beat its biggest rival in football for the first time eight years back in November. 

C-A-N-E-S, CANES!: Last but certainly not least, the Miami Hurricanes women’s and men’s basketball programs delivered an ELITE record setting day on Sunday, March 26th. The women played in their first ever Elite 8 and the men took down the Texas Longhorns. MiamiHurricanes.com set a new record for site users and pageviews (+320,000).

The Cavinder twins, NIL superstars, accounted for nearly 50,000 pageviews. 

What’s Next? We’re excited to help our partners further monetize the hottest sport on the planet and use this moment to continue to grow the sport to new heights and seize opportunities with other sports.

A Take-Home Visual: Here’s Iowa’s pageviews from July 1, 2022 - April 4, 2023. I-M-P-A-C-T.