UCLA Athletics Names WMT Digital Official Partner to Reimagine Digital Experience for Bruins Fans
LOS ANGELES, CA (MAY 5, 2026) – UCLA Athletics announced today it has selected WMT Digital as its official web and mobile app partner, marking a significant step forward in enhancing the digital experience for Bruins fans.
Through the partnership, UCLA will undergo a full refresh of its official athletics website and mobile app this June, powered by WMT Digital’s Astra CMS platform. The redesigned experience will deliver a more modern, flexible, and content-rich ecosystem, designed to keep fans closer to the action through real-time updates, enhanced storytelling, and streamlined access to key moments across all UCLA men’s and women’s sports.
“Our goal is to make it easier than ever for fans to follow UCLA Athletics,” said Daniel Cruz, Deputy Athletics Director and Chief Revenue Officer at UCLA Athletics. “This partnership helps us to better serve Bruins fans across every digital platform, by delivering a faster and more fan-friendly experience designed around how Bruins fans engage sports today.”
The new platform creates a more responsive digital experience leveraging Astra’s advanced Feature Template functionality to dynamically highlight tournaments, special events, and marquee moments throughout the year. Additionally, integrations with CUE Audio and Paciolan will further enhance content delivery and ticketing connectivity for fans.
“We’re proud to partner with UCLA Athletics on this transformation,” said Andres Focil, CEO of WMT Digital. “This partnership is about creating a modern digital platform that can evolve with the pace of sport and the expectations of today’s fans. Together, we’re building a more connected experience that brings UCLA’s content and energy to life across every digital channel.”
WMT Digital is a leading digital partner for collegiate and professional sports organizations, specializing in web, mobile app, and fan engagement platforms. Its Astra platform powers dynamic experiences that help athletic programs modernize their digital presence and enhance engagement across web and mobile.
More information about WMT Digital’s offerings can be found at wmt.digital.
About WMT Digital
WMT Digital is a fan experience and intelligence technology company that helps sports, live events, and entertainment organizations drive digital engagement and maximize revenue. By connecting ticketing, fan data, and digital platforms into a unified ecosystem, WMT enables organizations to better understand their audiences and act on real-time demand signals.
At the core of WMT’s platform is AI-powered ticket pricing and distribution technology that dynamically optimizes inventory based on fan behavior, market trends, and demand. This allows teams and venues to move beyond static pricing and make smarter, faster decisions that increase yield and unlock new revenue opportunities.
Trusted by leading organizations across professional sports, college athletics, and live entertainment, WMT Digital combines fan intelligence, AI, and connected digital experiences to turn every fan interaction into measurable business value.
