How FestForums Uses Its Mobile App to Power a Connected, Real-Time Event Experience
“As FestForums has grown, we’ve had to rethink how the experience is delivered. It’s not just about programming, it’s about how attendees move through the event and who they connect with. With WMT, we’ve been able to create a more seamless and engaging experience for attendees while also strengthening relationships with our own partners.”
— Phoebe Choi, Speaker and Marketing Director, FestForums
For nearly a decade, FestForums has brought together festival producers, organizers, and industry leaders from across North America for a multi-day event centered around connection, collaboration, and industry innovation. With panels, networking opportunities, sponsor activations, awards, concerts, and social events all taking place throughout the conference, delivering a seamless attendee experience became increasingly complex as the event grew.
To solve this, FestForums partnered with WMT Digital to launch a mobile platform that serves as the central hub for the entire conference experience, bringing programming, attendees, and sponsors together in one connected destination.
With WMT's platform, FestForums can:
- Centralize schedules, speakers, sessions, and sponsor activations in one place
- Communicate updates and key moments in real time
- Improve attendee discovery and participation across the event
- Deliver measurable visibility and value for sponsors
The result? A more connected and responsive event experience that helps attendees discover more, engage more deeply, and stay informed throughout the conference—while creating new opportunities for sponsor engagement and event promotion.
- 52K+ screenviews (+44% YoY)
- 97K+ sponsor impressions
- 20%+ push notification engagement
- 14+ minutes average time spent on "Featured Events"
See how FestForums is using WMT Digital to power a connected, real-time event experience.
