College Athletics Embraces Data-Driven Future: University of Toledo Leads the Way
College athletics is at a turning point, and WMT Digital is leading the transformation. By delivering professional-grade data infrastructure, real-time insights, and unified digital platforms, WMT is helping universities operate like data-first organizations.
The University of Toledo is one of the latest programs to adopt this vision, showcasing how WMT’s solutions can reshape ticketing, fundraising, fan engagement, and student-athlete support.
A Comprehensive Data Strategy, Powered by WMT
Rather than implementing piecemeal tools, WMT helps schools build connected ecosystems that unify operations. Toledo’s adoption of WMT technology represents what Vice President and Director of Athletics Bryan B. Blair calls “a major step forward in how we use data to drive success.”
Through WMT’s platform, Toledo has established:
- Integrated Infrastructure – Ticket sales, fundraising, fan engagement, and student-athlete performance run on a single connected data backbone.
- Real-Time Insights – Departments can act on live trends, optimizing decision-making.
- Sustainable Transformation – Change is embedded at every level, not just in technology but in operations and strategy.
Why WMT’s Approach Matters
Athletic departments are under pressure to maximize limited resources while also enhancing performance and fan experience. Traditional models leave schools with fragmented data and slow response times.
WMT changes this dynamic by placing data at the core of athletics operations. As Andres Focil, CEO of WMT Digital, explains:
“By putting strategic data services at the center, we help athletic departments uncover insights, connect operations, and act on trends in real time. Toledo is a powerful example of what’s possible when universities embrace this model.”
A Blueprint for College Athletics
The University of Toledo’s partnership with WMT demonstrates the future of college athletics: fully connected, data-driven, and fan-focused. By unifying systems and enabling smarter decisions, WMT is helping programs build the infrastructure today for the athletics department of tomorrow.
Other universities are watching closely. With WMT Digital at the helm, data-driven decision making is on its way to becoming standard practice across college athletics.
Read the full press release here.