Arkansas Razorbacks & WMT Digital Win Gold for HOGS+ Subscription Platform

MIAMI, Fla. – In recognition of its groundbreaking success, HOGS+, the Razorbacks’ premium subscription platform, has won a Gold Award at the prestigious AVA Digital Awards in the Business-to-Consumer category. The platform, created in collaboration with WMT Digital, brings exclusive content and behind-the-scenes access to Razorback fans.

“This is a really special honor for us and our Hogs+ team,” said Kyle Parkinson, Associate AD/Communications, Arkansas Athletics. “We are really proud of the unique content Sawyer Radler and his team produce for our fans across multiple mediums. Our fans, athletes, programs, and coaches all benefit from the storytelling we are able to do on the site. We’re excited to see what the future holds as we continue to pioneer this space.”

HOGS+ has redefined fan engagement by providing Razorback supporters with premium, behind-the-scenes content, in-depth storytelling, and exclusive access to the people and moments that define Arkansas Athletics. Built in collaboration with WMT Digital, the platform delivers a seamless user experience, strengthening the connection between the Razorbacks and their passionate fan base.

The AVA Digital Awards is an international competition recognizing outstanding achievements in digital communication. Judged by the Association of Marketing and Communication Professionals (AMCP), the awards honor excellence in creativity, innovation, and effectiveness across various digital platforms.

For more information on WMT Digital, please visit https://wmt.digital.

For more details about HOGS+, visit https://hogsplus.com.

For more information about the AVA Digital Awards, visit https://avaawards.com.