South Carolina Gamecocks
About the Partner
The Gamecocks are the intercollegiate athletics teams of the University of South Carolina. The Gamecocks compete in 21 varsity sports with nearly all vying in the tough-as-nails Southeastern Conference. With a devoted fanbase and 11 national titles, the Gamecocks play to win.Visit website
“Gamecock Athletics has found a true digital partner in WMT. We don’t receive a cookie cutter product but rather get to collaborate with them as consultants to customize the best website and app possible. These customizations allow us to ensure our digital products are designed specifically for the unique consumers using them every day, our fans. WMT also powers our video storytelling platform, Gamecocks+, which has resulted in the largest one year increase in Gamecock Club memberships ever.”
App integrations were important. WMT was eager to answer the challenge of meeting South Carolina’s desire to deliver digital platforms that leveraged their mature data strategies.
The South Carolina team is very advanced in how they deploy data strategies to achieve their commercial objectives.
The integration of the Salesforce SDK to maximize their Salesforce CRM and Marketing Cloud instances was vital to achieving their goals.
WMT redesigned the mobile app and official website to maximize user experience with a bold design that allowed maximum flexibility. South Carolina also launched the Gamecocks+ storytelling platform as an added benefit for members of their annual fund.
Largest one year increase in new members to the Gamecock Club in school history.
mobile app design
The Gamecock mobile app seamlessly integrated the Ticketmaster sdk and Gamecocks+ platform to create a digital destination for its fans. Segmented push notifications are pulled from their Salesforce instances to allow for more targeted communications.