LSU Tigers
Client
LSUDate
2021 - PresentServices
Official Athletic Site, Mobile App, Subscription Platform & Marketing
About the Partner
LSU competes in Division I of the National Collegiate Athletic Association (NCAA) as a member of the Southeastern Conference (SEC).
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“Just as our student athletes deserve a world class experience from the day they arrive on campus for the first time, our fans deserve a world class experience every time they interact with LSU Athletics.”
Our innovative partners at LSU share a belief in using storytelling to fuel digital engagement. We are proud to operate a platform that creates a truly immersive experience for LSU fans, students and alumni.
Story, Story, Story! LSU brings elite story telling, in all formats, to the forefront on LSUSports.net, on their mobile app and on their subscription platform LSU.Gold.
We utilized design engineering to make that experience as dynamic and vibrant as possible. This has solidified LSUSports.net as the destination for the best Tigers' content.
LSU Gold's intention is to build a fan affinity membership community – this is more than a video subscription. Our partnership buildout includes the opportunity to create exclusive benefits like: ecommerce discounts, a second screen experience with interactive elements, access perks, VIP events and experiential opportunities.
WMT is fortunate to have a comprehensive technology partnership with LSU that spans web, mobile and membership, but more importantly allows LSU to execute it strategy of operating like a media entity that owns all platforms, content and distribution.
mobile app design
LSU has been a leader in the mobile app space for many years. The new partnership with WMT in 2023 brought an industry leader with new a vision and 100,000 rabid, engaged users.
Initial Results
In LSU first year on the WMT platform, the powerhouse brand had below average win totals. That didn't hold it back from growing traffic and engagement across the board.
Over multiple years of partnership, LSU teams has routinely broken records. The 2023 LSU Women's Basketball National Championship was a record for LSUSports.net and nearly doubled the site traffic for the 2019 LSU Football National Championship (on a different platform).