About the Partner
Established in 1847, The University of Iowa is an esteemed public university and the oldest university in the state of Iowa, offering over 200 areas of study. Ranked academically among the top 5% of universities in the world, the campus is spread across 1,880 acres alongside the Iowa River in Iowa City.Visit website
“The day we started working with WMT, we added a valuable member to our Hawkeye team. WMT immediately developed the trust of our department and enhanced our SEO and digital marketing to new levels.”
The goal of the platform was to enhance the storytelling ability of University of Iowa Athletics in a visual, mobile-first experience. The site ingests data analytics to swiftly adapt to innovations and trends online.
Fans can now experience an evolution of traditional storytelling. The incorporation of video, animated gifs, photos, graphics, and social media content are used with editorial to tell the story of the Iowa Hawkeye experience.
WMT collaborated with the Iowa Hawkeyes to create a custom, responsive website and mobile app that capitalized on the creativity afforded by content blocks. The Iowa team created unique gameday pages, microsites for special events like Crossover at Kinnick, and enhanced bio pages to promote its student-athletes.
Pageviews on women’s basketball superstar Caitlyn Clark’s bio page over the two days of the 2023 Final Four.
mobile app design
Following the launch of their official website, Iowa tapped WMT to build its mobile app. The new mobile app became a true utility once the Paciolan ticketing SDK was integrated which allowed fans to buy, share, sell, and scan their tickets directly on their phone.
WMT provides services for their digital marketing needs to complement their platforms. Encompassing Meta and Google products, over 127 million impressions and 150,000 clicks have resulted in campaigns managed by WMT.