Mobile App Strategy Leads to Donor Success at South Carolina

Mobile app usage leads to higher renewal rate, more new donors, and increased football spending. 

By the numbers: The team at South Carolina, Dan Stahl and Shreyas Saboo, analyzed the data following the January Gamecock Club renewal.

• App users renewed at a 16% higher rate than non users
• Over one third of all new donors were app users
• Average season ticket revenue per user was $50 greater

Owned vs Rented Audience. As social media platforms continue to adjust and manipulate their algorithms, an investment into leveraging an owned platform, such as a mobile app, can lead to a deeper relationship with your fans. 

A commitment to a mobile app strategy is not mutually exclusive to a social media strategy. Each serves a specific purpose of either creating awareness for your brand (social media) or monetizing your audience (mobile app). 

These are only two channels of what should be a digital customer  journey that leads to loyalty. 

Renewal Day: The Gamecock Club deployed a strategy to capitalize on the in-season basketball audience to drive renewals for their annual fund.

• Leveraged WMT’s modal functionality to display a curated assortment of Gamecock Club messaging to drive membership renewals
• A segmented push notification was sent only to those non-renewed members as of the renewal deadline. 

The South Carolina team saw significant return on their strategy to lean into the mobile app as part of their overall communications plans. 

WMT Digital is uniquely positioned to be the nimble tech partner needed to accomplish your objectives.