Why Do I Need A Mobile App?

Mobile apps put the ability to deliver value and engage with your fans directly into their pocket.

Why it matters: The regular active engagement and reliable utility mobile apps provide deeper relationships with your fans, increasing fan loyalty.

Zoom out: WMT did not consider entering the mobile app space until there were use cases beyond a duplication of the school’s website. Once the Covid-19 pandemic pushed most ticketing mobile, WMT began deploying mobile apps that aimed to be a utility, entertainment source, and active communication channel (push notifications). 

Utility: The integrated ticketing functionality is the primary driver of utility on gamedays. WMT’s mobile apps integrate with all major ticketing providers including the dominant players - Ticketmaster and Paciolan.

• Our open source philosophy allows WMT to deploy any integration a client may conceive such as light shows (Cue Audio), mobile concessions (VenueNext), or gamification. There are no walled gardens of required partners. 
• Ohio State and Arkansas innovated with our team to create Gameday Mode,  which is a simple toggle allowing the in-venue fan to be presented with more relevant tools upon opening the app to enhance their game experience. 

Entertainment: Mobile apps need to provide value beyond just gameday, and the explosion of video platforms and subscriptions have paved the way for consistent entertainment within the app. College marketers should think about the mobile app with the same frame of mind as in-person games. You know that you have a crowd coming to your mobile app (like the game) to access tickets. What can you do to entertain, engage and monetize that audience around the game and the days in between?

Push Notifications: The average user checks their phone once every 4 minutes, which makes a phone’s lock screen valuable real estate. Actively engage your fans and deepen relationships by promoting content, gameday communications, or news stories. 

Next Level: These messages can be triggered from geolocation, fan actions within the app, and relevant time to gameday. They should also carry rich media such as photos or videos. 

The conversation about a mobile app begins with the development of a strategy around making the app a tool for creating fan loyalty rather than a duplication of your official athletics’ website.