Hokie Club Adds Donor Card to Mobile App
Virginia Tech added more utility into its mobile app by providing a digital membership card for all members of the Hokie Club.
By the Numbers: More than 13,000 members have access to their digital membership card.
The digital card includes the donor’s name and account number which solves a major pain point for members remembering their account information. The digital membership card is also utilized for exclusive benefits and giveaways at games and events throughout the year.
Trending: Virginia Tech’s interest in adding additional utility to the mobile app follows a similar trend across the WMT portfolio. Specifically related to donor information, the following are either live or in process at WMT:
- Membership level
- Current priority points
- Specific account rep with contact information
- Ranking overall and within giving level
- Donation amount needed to reach next level
- Pertinent deadline information