REVELxp

Client

REVELxp

Date

2019 - Present

Services

Official Athletic Site, Mobile App & Marketing
REVELxp

About the Partner

We are game day believers. We grew up living for fall football weekends, counting down to tip-off and reveling in the seventh inning stretch. We believe that being the fan of a team and sharing that passion with others is one of life’s greatest joys.

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"WMT has been involved with REVELxp from the very early days of this company and the comprehensive technology stack has been a driving force to our market leading position today."

Tracy White

President, REVELxp
Design & Development

REVELxp needed a platform that emphasized the strength of their growing brand but also made it easy for customers to drop into the buying experience for their favorite teams. Each team has it's own featured location matching their brand standards and offerings.

REVELxp needed a nimble platform and flexible UI/UX that could change at the pace of their rapid growth and customer demands. Each school has a different tailgate and experiential offering optimized for the mobile experience. The and backend system allows REVEL staff to post and edit unique offerings for each campus location.

The Partnership

Early on, REVELxp entrusted WMT to be their e-commerce engine when the business was solely focused on tailgate packages. Since those early days, the partnership and offerings have expanded to become the comprehensive gameday entertainment solution.

Under the vision of GAME DAY SHOULD BE ALL THE FUN AND NONE OF THE HASSLE, REVELxp has tasked WMT with bringing an ecommerce platform that lives up to that hassle-free credo.

Buyers on REVELxp.com can add amenities ranging from bags of ice to premium hospitality and exclusive gameday ticket packages.

Responsive Design

Ever seen someone at the tailgate with their laptop out? Neither have we!! So we built the REVELxp platform to be fully responsive. Now, as fans celebrate their alma mater's latest win at the postgame tailgate, they can easily book their next unforgettable experience from their phone on REVELxp.com

Initial Results

REVELxp (previously Tailgate Guys) was the first to commercialize the tailgating experience in college, but couldn't find a SAAS e-commerce solution that fit their unique business.

WMT and REVEL have iterated on the industry leading platform countless times to digitize the buying and service experience to complement their outbound sales division.

Since the moment TEALL Capital launched REVELxp, the company has experienced rapid, year-over-year growth. WMT has assisted in facilitating that growth through relentless testing to drive strategic additions to the feature set.

257%Increased reservations in initial year of platform launch
1M+In total revenue on WMT platform in 2 months
74%+Increase in page views YOY ('22 to '23)
54.75%Increase in pageviews
38%Increase YOY ('22 to '23) in ecommerce conversions