Nebraska Huskers

Client

University of Nebraska–Lincoln

Date

2023 - Present

Services

Official Athletic Site, Mobile App & Marketing

About the Partner

The Nebraska Cornhuskers (often abbreviated to Huskers) are the intercollegiate athletic teams that represent the University of Nebraska–Lincoln. The university is a member of the Big Ten Conference and competes in NCAA Division I, fielding twenty-four varsity teams (ten men's, fourteen women's) in fifteen sports.

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Design & Development

Nebraska is a tradition rich program with a powerhouse fan base.

Nebraska fans consume arguably more content than any other program in America. From news to streaming radio to schedules and results, if Huskers.com produces it, their fans consume it. The design approach from the beginning was to showcase the depth of content and offerings from the Huskers athletic department and find new ways to deliver that content with the fewest clicks possible.

The Partnership

Nebraska has always been a leader in digital and video production. WMT has the honor to serve as their partner with the shared goal of increasing engagement across all platforms.

The biggest days for website traffic at most schools is football gameday. The powerhouse Nebraska Volleyball fan base drives traffic that has doubled many Power 5 football programs. On Volleyball Day in Nebraska alone, Huskers.com had 4 times the number of users compared to an average P5 football gameday.

mobile app design

As a college sports fan, it’s undeniable that getting up-to-the-minute updates at lightning speed is a priority. We designed the mobile experience so you can live like you’re in the stadium for every snap or right on the field with the players themselves.