Nebraska Huskers


University of Nebraska–Lincoln


2023 - Present


Official Athletic Site, Mobile App & Marketing
Nebraska Huskers

About the Partner

The Nebraska Cornhuskers (often abbreviated to Huskers) are the intercollegiate athletic teams that represent the University of Nebraska–Lincoln. The university is a member of the Big Ten Conference and competes in NCAA Division I, fielding twenty-four varsity teams (ten men's, fourteen women's) in fifteen sports.

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Design & Development

Nebraska is a tradition rich program with a powerhouse fan base.

Nebraska fans consume arguably more content than any other program in America. From news to streaming radio to schedules and results, if produces it, their fans consume it. The design approach from the beginning was to showcase the depth of content and offerings from the Huskers athletic department and find new ways to deliver that content with the fewest clicks possible.

The Partnership

Nebraska has always been a leader in digital and video production. WMT has the honor to serve as their partner with the shared goal of increasing engagement across all platforms.


The biggest days for website traffic at most schools is football gameday. The powerhouse Nebraska Volleyball fan base drives traffic that has doubled many Power 5 football programs. On Volleyball Day in Nebraska alone, had 4 times the number of users compared to an average P5 football gameday.

mobile app design

As a college sports fan, it’s undeniable that getting up-to-the-minute updates at lightning speed is a priority. We designed the mobile experience so you can live like you’re in the stadium for every snap or right on the field with the players themselves.

Initial Results

Featuring breaking news, high quality photos, box scores, post-match articles, videos, and full schedules for all 20 of Nebraska sports.

Our fans can access Nebraska's digital platform with content geared towards a mobile first experience.

27mPage views in first six months with WMT
60%Percentage of August traffic from Volleyball content
2.6mNumber of mobile app sessions in first six months with WMT
88.2Mobile App engagement rate