WMT Honored to Provide Digital Platforms for Army-Navy Game

The annual Army-Navy football game poses a unique challenge - the country’s biggest rivalry game changes venue, and therefore ticketing provider, annually. 

Mobile ticketing failures with their previous vendor triggered the search for a new partner. 

Tough challenges excite WMT. The annual modifications to the mobile app based on where the game is played requires a flexible and custom approach. 

The Mission. The Army-Navy Game, with shared responsibilities between Army Athletics and Navy Athletics, also prioritized a digital platform that promoted storytelling reflective of the historic nature of the rivalry. 

  • Integrate corporate partners to drive revenue
  • Integrate rich multimedia into the site | Army uniforms | Navy uniforms
  • Promote “Star Series,” which highlights competitions beyond football
  • Drive traffic through advanced SEO programming
    • WMT’s expertise resulted in the website ranking towards the top of the first page on Google. Subsequent games will lead to higher authority and better ranking over time

Guides. Changing venues also presents a unique challenge in education around the event. WMT created Gameday Central, and a mobile ticketing guide, to facilitate a seamless fan experience. 

The resulting website and mobile app not only delivered on the primary missions, but facilitated a tremendous fan experience in Foxboro for the game.