WMT Digital Integrates WSC Sports’ In-App Stories to Enhance Fan Engagement For College Sports Apps

WSC Sports, the pioneer in AI-powered sports content technology, is excited to announce that WMT Digital has integrated WSC Sports’ In-App Stories product into its tech stack to enable social-first content experiences for its partners' sports apps.

WMT Digital is the first partner in the college sports landscape to make WSC Sports’ In-App Stories solution available to its roster of college sports clients, reinforcing its position as one of the best app and web providers in the industry.

As a result of this partnership, Brigham Young University (BYU) will be the first college to utilize In-App Stories for its official BYU Cougars mobile application. WSC Sports’ In-App Stories offering allows sports organizations to insert the vertical video experience within owned and operated digital platforms, where fans can engage with content in a similar way to popular social media platforms. Cougars fans will now have exclusive opportunities to consume personalized content in real-time, therefore enhancing the fan experience.

“We’re thrilled to see BYU leading the way for collegiate athletics with the utilization of our In-App Stories product,” said Joe DaCosta, Head of College Sports at WSC Sports. “This partnership with WMT Digital underscores our joint commitment to driving direct-to-fan experiences that transform how sports organizations engage with their audiences. As colleges and institutions increasingly prioritize direct communication with their fan bases, In-App Stories serve as a powerful tool to enhance that relationship and capture meaningful data to better understand individual fan preferences.”

“No one should be surprised that BYU is the first to bring this story-telling format to life in college sport,” said Chris Freet, Chief Innovation Officer at WMT Digital. “That’s part of their DNA under Tom Holmoe, David Almadova and Tyson Hutchins. We’re proud to be the connective tissue between WSC Sports and the Cougars, and excited to find more opportunities for them to optimize their owned platforms.”

"This content integration is the first of its kind in college athletics," said Tyson Hutchins, BYU associate athletic director for creative strategy. "We are passionate about providing as much content to Cougar Nation as possible, and this new integration and partnership with WSC Sports and WMT Digital provides an unmatched content experience.”

WSC Sports and WMT Digital's partnership combines the power of the WSC Sports platform with WMT Digital’s app and web solutions to deliver a best in class content experience for fans.

 

For more information on WSC Sports, please visit wsc-sports.com. For more information on WMT Digital, please visit wmt.digital.