Salesforce Automations Drive App Utility for South Carolina
South Carolina optimized its communications strategy by leveraging the integration of Salesforce Marketing Cloud into its official mobile app.
Why it Matters: Parking locations are a premium asset for athletic departments, which is why many choose to require a reselection every few years based on donation priority.
These changes happen only once every 3–5 years, making effective communication vital. Each donor has a predetermined time slot. If they miss their appointment, they could be parking in a different lot—or on the other side of campus.
Master Integrator: WMT has integrated over 100 APIs into its digital platforms, establishing itself as the most versatile tech provider in the sports and entertainment space.
The Gamecocks’ forward-thinking strategy led to WMT’s integration of the powerful Salesforce Marketing Cloud platform.
Personalized Automations: Over 50% of those donors needing to select parking received a push or SMS reminder message on their selection day. The automation was implemented prior to the campaign and ran flawlessly throughout the month-long process.
Positive feedback: South Carolina donors overwhelmingly appreciated the final reminder, as many forget despite regular email updates.