Player Bio Pages Don't Have To Be Boring

Clemson and South Carolina are leaning into their bio pages on behalf of their student-athletes to provide the most complete, polished image utilizing the vast resources invested in storytelling. 

Why it matters: The changes to NIL legislation have motivated athletic departments to rethink the bio pages and transform them into full-fledged brand pages for its student-athletes. 

Each bio is custom to the player which alleviates the need to find one solution for all 500+ within an athletics department.

• NIL opportunities can include links to a Cameo page, the school’s marketplace, a personal marketing rep, or even link directly to their custom jersey.
• Follow links to display currently active social media accounts such as Instagram, TikTok, Twitter, or many others.
• Photos and videos from the university or produced by other outlets can have a home within the page which can round out their full brand.
• Dynamic headers display portrait photography or even short video clip.

Zoom out: Typically over two-thirds of an official website’s traffic comes from a Google search. These bio pages have been engineered to deliver high search results with many achieving the top spot and thus driving more fans to a robust representation of the athlete. 

Owned vs Rented. In lieu of being at the mercy of the volatile algorithms utilized by social platforms, a movement towards owning your audience provides necessary strength and control of monetization and distribution. By leveraging the bio pages on the official website, the student-athlete can glean from the major traffic and deploy strategies to build their own audiences.