Nimble Approach Fuels NILSU Site

The launch of a website at WMT is the beginning, not the end. 

Differentiate & Educate. The LSUNIL site is the embodiment of a collaborative approach as it begins its third iteration since 2021. The newest design updates branding as well as placing a heightened focus on NIL partners such as Walk-Ons Sports Bistreaux, Papa Johns, and Powerade.

• Scrolling logos of NILSU corporate partners
• Refined educational detail of programs at NILSU
• Featured stories on NILSU 

Multimedia. Perhaps the most striking addition to the page is the new content block highlighting the NIL podcast from LSU GOLD. The podcast, in video format, features Associate AD/NIL & Strategic Initiatives Taylor Jacobs interviewing national experts to bring value to the NILSU offerings.

• Meta’s Nick Marque & Dev Sethi
• Hillary Seiler on financial literacy
• Content creator JT Barnett

More from Jacobs … “With the help of WMT, we have been able to create accessible resources as well as creatively showcase the opportunities our student-athletes have seen in this space.  Additionally, through the education resources provided online and through digital platforms, we can meet our student-athletes where they are and help them navigate this space.”

The NIL space has been a disruptive force in college athletics, which makes promotion and communication difficult. The team at WMT works hand in hand with the LSU staff to monitor and iterate on how to modify their platform to reach objectives.

If there is an opportunity for your department to level up on NIL, let’s have a conversation.