How the Seattle Storm Are Redefining the WNBA Fan Experience with WMT Digital
As women’s sports continue to rise, the Seattle Storm saw an opportunity to modernize how fans connect with their team. Their digital presence was scattered across multiple platforms, creating friction for fans and limiting engagement.
We’re constantly evaluating ways to enhance the fan experience, and thanks to the guidance and expertise of WMT Digital, we’ve been able to launch a new app that does just that. Now, it’s easier than ever for fans to access their tickets, find out important game day information and participate in new in-arena activities.
As women’s sports continue to rise, the Seattle Storm saw an opportunity to modernize how fans connect with their team. Their digital presence was scattered across multiple platforms, creating friction for fans and limiting engagement.
To solve this, the Storm partnered with WMT Digital to launch a unified mobile app that brings every fan touchpoint together — news, scores, ticketing, and video — all in one place.
With WMT’s platform, the Storm can:
- Centralize and control their digital ecosystem
- Deliver personalized, real-time content powered by AI
- Track engagement and strengthen sponsor ROI
The result? A seamless, fan-first experience that redefines digital engagement in women’s sports.
See how the Storm built a connected community with WMT Digital.
Download the full case study here