How BYU Athletics Built a Unified Digital Platform for Fans and Donors
If you're like most college athletic departments, your digital world is probably a patchwork of different vendors and siloed platforms. Your website, mobile app, video content, and donor engagement channels might not be talking to each other. This isn't just inefficient; it’s a missed opportunity to truly connect with your fans and donors.
A fragmented digital presence leads to a fractured fan experience and leaves crucial data on the table. You're left with blind spots, unable to see the full picture of who your supporters are and how they engage with your program. You're missing out on chances to deepen relationships and drive real revenue.
How BYU Athletics Addressed the Challenge
BYU Athletics faced this exact challenge. They wanted to unify their digital presence into one cohesive, powerful ecosystem. They partnered with WMT Digital to create a premium, AI-powered platform that brought everything together:
- A Unified Fan Hub: BYU’s mobile app became the central point for all fan interactions, seamlessly connected to their official website. This created a consistent, branded experience and gave BYU full control over their content and brand.
- Always-On, AI-Powered Content: By integrating AI video technology, BYU now automatically creates and delivers personalized highlights in real-time. This keeps fans engaged with a constant stream of fresh content without relying on unpredictable social media algorithms.
- Data-Driven Insights: Every interaction, from a fan checking a score to a donor making a contribution, feeds into a central data platform. This provides powerful insights into fan and donor behavior, allowing for smarter, more personalized campaigns.
- A Dedicated Donor Channel: BYU used these insights to launch the Cougar Club Donor Dashboard directly within the mobile app. Donors can now see their giving history, tier status, and benefits in one place, creating a transparent, rewarding experience that strengthens relationships and encourages future giving.
The Impact: Real Results
BYU’s unified strategy paid off in its first year, proving the power of a connected approach:
- 37% growth in app users
- 35% growth in engagement
- 41% increase in time spent in the app
These aren't just numbers; they're proof of a more engaged, connected community.
This is more than just a case study about one university. It’s a blueprint for how you can transform your own program. Stop letting fragmented systems hold you back. It’s time to unify your digital strategy and unlock the next era of fan and donor engagement.
Ready to see how a unified platform can work for you?