Harnessing Geo-Location to Boost Fan Engagement and Revenue

Harnessing Geo-Location to Boost Fan Engagement and Revenue

For sports organizations, finding innovative ways to engage with fans is more crucial than ever. By leveraging a fan’s location—whether at your stadium, an away game, or watching from home—you can create highly personalized experiences that drive engagement and revenue. Aloompa, WMT’s event mobile app company, provides a powerful tool built for this purpose. Our Presence^TM geo-location technology utilizes fans’ smartphones to deliver targeted messages and collect metrics based on their precise location before, during, and after events. With the capability to target areas as big as entire countries, or as specific as a few-foot radius, Presence helps teams understand traffic flow, drive targeted promotions, and enhance the overall fan experience.

Key Benefits of Presence and Geo-Location Technology:

• Enhance On-Site Experiences: Set up geo-fenced areas around the stadium and campus to offer fans personalized experiences. For example, fans can receive a welcome message upon entry or real-time promotions as they near concession stands and vendors. 

1. Optimize Fan Engagement Across Locations. Presence isn’t limited to those physically at the game. Engage fans tuning in from nearby areas, tailgates, or even their homes with relevant offers or exclusive content based on their location, significantly extending engagement beyond the stadium.
2. Analyze Fan Behavior for Smarter Decisions. Understand how fans move to and around key locations with key traffic data like real-time heat maps. Use this data to optimize concession placement, merchandise locations, and sponsor activations for maximum impact.

Monetizing Geo-Location

Presence also opens new revenue streams through geo-targeted sponsorship opportunities. Sponsors can deliver location-based offers to stadium attendees and remote viewers alike. Local businesses can collaborate with teams to provide targeted promotions to nearby fans before, during, and after the game.

This powerful combination of real-time data and targeted reach makes Presence a valuable tool for not only enhancing fan engagement but also building long-term sponsorships.

Strengthening Fan Loyalty with Presence

The potential to enhance fan loyalty with Presence is vast. From in-game experiences to post-game engagement, teams can use Presence to keep fans connected well beyond game day. By consistently offering location-based experiences, teams can foster deeper relationships with their fans, turning casual supporters into lifelong superfans.

Ready to explore geo-location strategies to enhance your fan engagement? Reach out to WMT to get started.