Four Ways A Website Can Help Your Recruiting

Finish the Story: Imagine you have an 18-year recruit in your offices on an official visit and you turn on a television that shows 20 random pictures and video clips over a 10 minute period. Would that be the best way to tell the story of your program and sell a recruit? There is a huge opportunity in college recruiting to bring focus to your recruiting pitch. Social media algorithms are geared towards short, non-linear bursts. It is very difficult, if not impossible, to tell the full story of your program in a methodically organized way on social media. Recruiting requires full and well-rounded stories like only a website and/or long form video can provide.

Bold visuals and focused storytelling: Instead of your recruits or their families seeing your information on a social feed with the other schools recruiting them, a visually appealing website provides a focused story on your brand and only your brand.

Be unique: While most focus on social media, carve your own unique path to stand out in the highly competitive recruiting landscape.

Analytics: Websites provide a deeper level of analytics and subsequent understanding of your target audience.

If you want some examples of our recruiting sites at work, here are few examples of our work in recruiting and similar sites.