Collaboration is Key in Powerful New Job Boards

The Challenge: Drive and Company’s Ticker emails have become the go-to daily newsletter for college athletics, with five separate newsletters reaching a total distribution of over 84,000. This makes job advertising within these emails an especially effective opportunity. However, there was a significant issue: the hundreds of job postings were confined to emails. This format not only has a short shelf life but also lacks a centralized destination for subscribers to view all current job postings.

The Solution: With the implementation of CollegeSports.jobs, Drive & Company gives a permanent home to job postings and offers employers an efficient way to handle the purchase and publishing of job posting inventory. Key features of this platform include: 

• E-commerce Experience: Employers can choose from a variety of packages to fit their needs.
• Management and Sharing: A centralized experience for managing and sharing job posting inventory among multiple users at a company or school.
• Email Integration: Integration with Drive and Company's email publishing tools to auto-generate job advertisement blurbs based on individual job posting data, aligned with their existing workflow for recordkeeping.
• Analytics: A Google Analytics property for Drive and Company to collect data on job posting traffic, providing valuable performance insights to partners.
• Platform Integration: Integration with Collegiate Sports Connect (another WMT platform) to automatically display job postings via API.

 

Women Leaders In Sports

Drive and Company took the jobs board idea a step further by partnering with Women Leaders in Sports, integrating with the organization’s already-successful job board. WMT facilitated this collaboration by developing a unique, interconnected ecosystem for the two organizations, incorporating features such as:

• Cross-Platform Integration: A connection between the CollegeSports.jobs and Women Leaders in Sports platforms for cross-selling and cross-posting jobs via API automation.
• Single Sign-On (SSO): A seamless SSO experience between CollegeSports.jobs and Women Leaders in Sports job boards.
• Upsell Capabilities: Integrated upsell features within the sites to inform potential customers about the option to post across both platforms, driving additional revenue.

 

This collaboration exemplifies WMT’s partnership-first approach and integration expertise. We excel at connecting brands and their audiences, and in this instance, with each other’s audiences as well.