Clemson’s Masterclass Leveraging WMT Mobile App Platform

The Tigers utilize aggressive push strategy and curated aggregation to deliver a premium user experience for their fans. 

The Big Picture: Social media channels are great for brand reach, but key business functions and fan insights are unlocked on owned and operated platforms like the mobile app.

User stickiness is a metric that provides a ratio for daily, weekly and monthly repeat users. Clemson’s metrics are consistently twice that of the average program meaning they are providing value to their fans.  

What’s working? A combination of segmented push notifications and routine modifications to the homescreen to allow fans to discover carefully curated content.

The Tigers sent 1,223 notifications, or more than three pushes per day on average, to segmented users.

• Promoting audio broadcasts within the app through push notifications led to more than 600,000 listeners over the last two years
• Geotargeting fans within a specific radius removed the friction around receiving out of market messages
• Key content including game highlights and personality videos

Clemson also modifies their homescreen using WMT’s proprietary content blocks to allow their fans to discover new and relevant content. 

• Utilize a toggle for the user to transform their homescreen into a curated collection of licensed apparel
• Showcase the “best of the best” content including highlights and special events
• Bring intuitive links for audio broadcast or TV channel to the front and top of the screen to deliver seamless user experience

The SDK integration with Ticketmaster has transformed the user experience of attending games and managing tickets. 

• Ticket management is the most important utility to get right within a team app
• Clemson flawlessly facilitated over 800,000 event attendees over the 2023-24 seasons

NBA Draft Ready. When you put all those tactics together, Clemson is able to deliver a one-of-a-kind experience for All-American PJ Hall for the NBA Draft.

The Tigers team created a brand new experience built with WMT’s mobile page builder to display PJ’s accomplishments, awards, feature video, and highlight video compilation of all his dunks (there were a lot!).

The WMT mobile app platform provides for the ability to deliver first class experiences for your fans while allowing you to learn more about your fans and drive business outcomes. Reach out to us to see how we can help you on your digital journey.