BYU & WMT Digital Win Gold for Innovative In-App Video Integration

MIAMI, Fla. – BYU Athletics and WMT Digital have been honored with a Gold Award at the prestigious AVA Digital Awards in the App for Entertainment/Event category. This recognition highlights the success of their collaboration in integrating WSC Sports’ AI-powered video technology into the BYU Athletics mobile app, delivering an innovative and engaging fan experience.

“In an era where social media algorithms constantly shift and reshape content distribution, we recognized the need to forge our own path to directly reach our core audience,” said Tyson Hutchins, Associate AD - Creative Strategy at BYU. “Our partnership with WMT Digital and WSC Sports enables BYU Athletics to deliver mobile-first video content directly to our audience while building sustainable revenue streams—independent of social media algorithms' unpredictable changes.”

The BYU Athletics app now seamlessly integrates WSC Sports’ AI-driven video highlights, allowing fans to enjoy personalized, real-time content directly within the app. This initiative not only enhances the fan experience but also provides BYU Athletics with a more sustainable and controlled digital content distribution model.

The AVA Digital Awards is an international competition recognizing outstanding achievements in digital communication. Judged by the Association of Marketing and Communication Professionals (AMCP), the awards honor excellence in creativity, innovation, and effectiveness across various digital platforms.

“This award is a testament to our commitment to pushing the boundaries of digital engagement,” said Andres Focil, Founder & CEO at WMT Digital. “BYU’s vision for direct-to-fan video content is setting a new standard in college athletics, and we’re proud to help bring it to life.”

For more information on WMT Digital, please visit https://wmt.digital/

For more information about the AVA Digital Awards, please visit https://avaawards.com/