University of South Florida Bulls

University of South Florida

About The University of South Florida

Founded in 1956, The University of South Florida is a large, public 4-year university offering undergraduate, graduate, specialist and doctoral level degrees. Comprised of 14 colleges offering over 180 undergraduate majors and concentrations, USF prides itself on being a high-impact global research university dedicated to student success.


About the University of South Florida Bulls

The South Florida Bulls football team compete in the American Athletic Conference (The American) of the Football Bowl Subdivision (FBS) within the National Collegiate Athletic Association (NCAA) Division.The team plays its home games at Raymond James Stadium in Tampa, Florida.


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Facebook Season Tickets Campaign

WMT managed and optimized USF’s Facebook campaign during the 2016 season. Using a limited budget, we optimized the ads to bring the best results and ROI for the USF Bulls. Here’s what the numbers are telling us:

  • 353,418 Impressions
  • 2,625 Clicks
  • 2.06% Click Through Rate
  • $0.66 Avg Cost per Click

Facebook Demographics

Response On Facebook

The response on facebook was incredible. Reaching over 26,000 fans, and delivering over 350,00 impressions, we delivered remarkable conversion rates at a low CPC.

The team at WMT is easily one of the most sophisticated and innovative group of thinkers in the digital marketing space. Their services provided us with incredible exposure and significant ROI.

Andrew Goodrich
Senior Associate Athletics Director for External Relations
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