2016 - Present

Washington Huskies

University of Washington

About University of Washington

The University of Washington, founded in 1861, is one of the oldest state universities on the West Coast. Educating more than 54,000 annually, the UW prides itself in its unbreakable optimism and belief in access and opportunity for all.

About The University of Washington Huskies

The University of Washington is home to 20 athletic teams collectively known as the Washington Huskies. The Huskies compete in the National Collegiate Athletic Association’s (NCAA) highest division (Division I) in the Pac-12 Conference. You can find the Huskies in action at the Washington Athletic Village on the beautiful shores of Lake Washington.

Typography

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Color Pallete

  • Purple
    HEX #4b2e83
  • Gold
    HEX #b7a57a
  • Metallic Gold
    HEX #85754d

Facebook Retargeting Campaigns

We manage the Washington Huskies Facebook Retargeting Custom Audience and Lookalike audience campaigns. Here is what the numbers are telling us:

  • 2,363,375 Impressions
  • 4,502 Clicks
  • 0.19% Click Through Rate
  • $1.99 Avg Cost per Click
  • 2,533 Total Conversions
  • $8,957 spend
  • 363,523 Attributable Revenue
  • 40.6x roi

Google Campaigns

We manage the Google Campaigns for University of Washington’s Athletics. Our strategists developed campaigns through Google’s Display Network focusing on Real-Time Bidding (RTB) and Customer Match campaigns to target the right customers. WMT’s proprietary real time bidding software optimizes campaigns for maximum campaign revenue.

  • 1,482,081 Impressions
  • 5,232 Clicks
  • 0.35% Click Through Rate
  • $0.90 Avg Cost per Click

Google Demographics

YoY Website Traffic Comparison (State of Washington)

  • 1,954,261 Sep 2015 - Jan 2016
  • 2,346,378 Sep 2016 - Jan 2017
  • 20.06% Increase in sessions

Google Campaigns Total Revenue

  • 1,564,270.27 Sep 2015 - Jan 2016
  • 3,615,602.96 Sep 2016 - Jan 2017

Campaigns Totals

source impressions total clicks CTR
Facebook 2,363,375 4,502 0.19%
Google 1,482,081 5,232 0.35%
Total 3,845,456 9,734

WMT has helped the University of Washington’s Athletic Department generate additional revenue and ticket sales through strategic campaigns on YouTube and Google search — and have done so for a fraction of the cost we would have paid through a competing vendor. Additionally, the WMT team have advised our staff on optimizing the metadata of our websites to elevate its standing with Google’s algorithm.

Brian Bowsher
Chief Marketing Officer
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