As part of our culture, we work closely together with the UM athletics marketing department and we’ve taken charge of their digital marketing campaign and strategy, we redesigned and implemented new, more effective Adwords and retargeting campaigns, as well as Search Engine Optimization for ticket sales in their sporting events.We have partnered with the University of Miami over the past 4 years and look forward to the future together.
The University had little organic ranking for keywords like:
Football tickets Miami
Miami Basketball Tickets
Miami Football Tickets
Today they rank on Google’s first page among Stubhub, Vividseats, The Miami Heat, The Miami Dolphins, among others.
increase in tickets sales from Organic Traffic
increase in merchandise sales from Organic Traffic
The University of Miami has proved to be the ideal partner giving us the freedom to explore different avenues on search to provide great user engagement and traffic. We look forward to the future with the Miami Hurricanes and to grow their user traffic and fan base engagement.